Safe to say that Fashion Nova is probably close to becoming a billion-dollar (revenue) brand, if it ain’t there already.ĭespite the fact that Fashion Nova is now very famous, Mr. And though he declines to state Fashion Nova’s annual revenue, he admitted that sales grew a jaw-dropping 600% in 2017. His new $17.5 million house is proof of that. Saghian’s products out of the kindness of their hearts.īut whatever the cost, it is clearly worth it to Mr.
Hundreds of thousands? Millions? After all, these gals are some of Instagram’s top “influencers” and we doubt they peddle Mr. Saghian is paying these ladies on a monthly basis. And they promote it so often and routinely that we have to wonder how much Mr. Hot celebrities of the moment such as Cardi B, Nicki Minaj, and the Kardashians promote Fashion Nova on their accounts. And though he still has a small handful of physical stores here in LA, the vast majority of his company’s sales now come from the online realm. He began forging relationships with many of Instagram’s top female “influencers” - particularly ladies with curvy, plus-size bodies - to promote his clothing. Saghian discovered the power of e-commerce and social media. That’s all the more shocking and impressive because the discount clothing retailer was virtually nonexistent five years ago, save for a handful of small stores here in LA. Fashion Nova has more than 13 million followers on the ‘gram, and last year it was the fourth-most-Googled fashion brand in all the world: ahead of Chanel and behind only Gucci, Louis Vuitton, and Supreme. Saghian, you see, is the owner, founder, and CEO of Fashion Nova, which is arguably the most famous and successful Instagram brand - “Instabrand”, for short - of them all. Particularly if you follow trendsetting female celebrities. Saghian’s products being hawked on the platform. And if you use the Instagram contraption with any frequency, you have probably seen Mr.
Saghian, but rest assured that he is a very, very, very rich fellow. Most of our readers have likely never heard of Mr. He is a man, and his name is Richard Saghian. Unfortunately, the buyer’s identity is shielded behind an LLC, but Yolanda did some askin’ and sniffin’ around and we can tell y’all who now has the keys to the Avicii palace. And this is also 2018’s biggest sale so far in the trendy Bird Streets area. Speaking of the buyer, that person’s name was not (publicly) revealed, but naturally we were curious about his/her identity, particularly since $17.5 million cash is several truckloads of dough. And Yolanda finds no evidence of a mortgage in public records, so all signs point to the buyer having paid ca$h. Bergling’s estate sold his Hollywood Hills mansion in a secret off-market deal for a huge sum of money: $17,500,000, to be exact. He was just 28 years old.Ĭoincidentally, just as we were arriving home it was revealed that Mr. Bergling committed suicide in a particularly grisly manner.
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